Here's Chiwetel Ejiofor in the 2005 film Kinky Boots. In a case of "what have you done for me lately?", few remember the film. Most think of the Broadway show. (He got nominated for a Best Actor Oscar last year for 12 Years A Slave.)
I saw the movie at a film festival, and people were all "What is this? I'm not sure I want to go see this..." as they went in.
Coming out, they were all signing songs and laughing and dancing.