Saturday, March 29, 2014
Mark Salling famously wore Star Wars underwear in an episode of Glee.
"I'm sure this isn't my underwear..."
I've been reading a lot about cinema economics lately. Peter Biskind's Down and Dirty Pictures: Miramax, Sundance, and the Rise of Independent Film is a good one, but it mostly focuses on economics from the late 1980s and early to mid 1990s. It only looks at a few independent films, and is seriously out of date. Edward Jay Epstein published The Big Picture: Money and Power in Hollywood in 2005, and issued a sloppily revised edition (it basically included a few of his Slate columns at the end) and republished it as The Hollywood Economist 2.0: The Hidden Financial Reality Behind the Movies. There really isn't good Hollywood economics reporting, as most insiders refuse to talk and those who do have left the industry (often a couple years ago).
But nearly all of the published sources talk about how George Lucas revolutionized Hollywood economics in 1977.
Lucas is famous for making far more money from licensing revenues than he ever has from his films. Even before Star Wars was released in 1977, he had licensed his characters to Burger King for cups, to Mattel for action figures, to Sears for bedsheets and t-shirts, and more!
One of the more egregious licensing agreements was with Fruit of the Loom, which makes Underoos-brand underwear for children.
Frankly, who wants to have Luke Skywalker jammed onto the front of their crotch??
I'll reconsider that opinion now..........................
These ain't your daddy's Underoos!